Low and some medium porous hair types should use lower amounts of oil in their hair and remember that their hair resists absorbing moisture but letting an oil sit on the hair for a few minutes to let it absorb. Many oils will sit on the hair strand, weighing it down and making hair greasy. Properly formulated oils made with 100% naturally derived ingredients penetrate the hair strand, keeping hair light without a greasy feeling.

A misleading practice in the beauty industry to highlight a few 'marketable' ingredients or to highlight the few natural ingredients used and to hide the additional genetically modified and chemicals used in the product. Look for a full ingredient list to reveal all of the ingredients that your body is absorbing.

Bigger products are like a magician illusion trick. 90% of traditional hair products are filler ingredients that just take up space and reduce performance. Properly formulated products come in smaller packaging and are more effective so you need less to achieve big results. Less packaging is also more eco friendly.

Many 'natural' and 'clean' products still use genetically modified ingredients and/or chemicals that they re term as 'technology', 'vegan', or 'plant-based'. Any ingredient that is non-natural is deemed foreign and is not easily absorbed by the body. For example, hair moisturizers that need to be constantly reapplied. Naturally derived ingredients are recognized as safe and are readily absorbed by the body to make use of their natural benefits.

Additionally, products made with non-natural ingredients mimic performance by chemically altering hair strands for a desired result but result in changes to hair texture and hair damage. Products that are made with only naturally derived ingredients can provide long lasting desired results.

Continued use of products with non-natural ingredients can damage hair and change your hairs' texture. Continued use of products with naturally derived ingredients will restore hair texture, repair damage and improve the hairs' ability to retain moisture, among other benefits.