Hair Filaments are the building blocks of hair strands
NUELE supports the integrity of the natural bonds found between our hair filaments, which leads to strong hair strands. This causes our hair shaft to maintain its strongest normal structure causing hair to be robust, healthy, and manageable.
NUELE’s process of supporting healthy hair involves the careful crafting of ingredients that support hydration and moisturization of hair filaments. Well moisturized hair filaments enable the hair strand to be more shiny and protected.
Preserving The 3 Bond System
What are Hydrogen, Ionic, and Disulfide bonds?
Maintaining Hydrogen Bonds
Hydrogen bonds are usually weak bonds that are easily broken. A hydrated medulla (core of the hair) helps to maintain hydrogen bonds which increases hair strength and elasticity. Retaining weak bonds reduces frizz, breakage, and brittleness.
Ionic Bonds
Ionic bonds are weak and are sensitive to harsh chemicals. Moisturization enables hair to remain elastic and strong, reducing tangles and breakage.
Retain Nutrients
Disulfide bonds are the most important bond for hair strength because they are the strongest and hold hair filaments together. NUELE products enable hair to retain nutrients such as vitamins, minerals, unsaturated fatty acids, antioxidants which work together to enable nourishment of the hair medulla, shaft, and cuticle thus supporting the formation of strong disulfide bonds.
How Hair is Damaged
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Heat
Dehydrates hair strands causing breakage -
Cold
Freezes water in hair strands causing breakage -
Chemicals
Breaks hair bonds, can alter hair texture and hair loss
What Healthy Hair Looks Like
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Sheen
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No Split Ends
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No Frizz
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Smooth Hair Shaft
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Fuller Hair
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Few Tangles
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Deep Color
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Not Shredded
How NUELE Restores
Our Clinically Proven Bond Repairing Technology Formulations are naturally recognized by our body, immediately penetrating on a molecular level.
1. NUELE supports the sustainment of nutrients such as antioxidants, vitamins, minerals, essential oils, and beneficial nutrients from natural ingredients to maintain healthy follicles and repair hair.
2. NUELE supports moisturization which allows hair strands to maintain strong bonds, reducing breakage, hair strand deformations, split ends, dehydration, and general hair distress.
How Ingredients are Selected
Each of NUELE’s products contain a handful of ingredients, making the selection of each ingredient that much more important to the outcome of the final product.
Assess suppliers and farmers that meet stringent standards of ingredient quality.
Assess the chemistry of natural ingredients to identify functions that meet a desired performance value and benefit.
Test ingredients to ensure safety and no cross-reaction.
A reiterative formulating and testing process commences until a high level of performance is attained.
A reiterative formulating and testing process commences until a high level of performance is attained.
Test ingredients to ensure safety and no cross-reaction.
Hair Care Myths
We are conditioned to apply more at a time because traditional hair products are diluted with filler ingredients, making them less effective. Properly formulated products require less to use at a time, and less frequently.
Low and some medium porous hair types should use lower amounts of oil in their hair and remember that their hair resists absorbing moisture but letting an oil sit on the hair for a few minutes to let it absorb. Many oils will sit on the hair strand, weighing it down and making hair greasy. Properly formulated oils made with 100% naturally derived ingredients penetrate the hair strand, keeping hair light without a greasy feeling.
A misleading practice in the beauty industry to highlight a few 'marketable' ingredients or to highlight the few natural ingredients used and to hide the additional genetically modified and chemicals used in the product. Look for a full ingredient list to reveal all of the ingredients that your body is absorbing.
Bigger products are like a magician illusion trick. 90% of traditional hair products are filler ingredients that just take up space and reduce performance. Properly formulated products come in smaller packaging and are more effective so you need less to achieve big results. Less packaging is also more eco friendly.
Many 'natural' and 'clean' products still use genetically modified ingredients and/or chemicals that they re term as 'technology', 'vegan', or 'plant-based'. Any ingredient that is non-natural is deemed foreign and is not easily absorbed by the body. For example, hair moisturizers that need to be constantly reapplied. Naturally derived ingredients are recognized as safe and are readily absorbed by the body to make use of their natural benefits.
Additionally, products made with non-natural ingredients mimic performance by chemically altering hair strands for a desired result but result in changes to hair texture and hair damage. Products that are made with only naturally derived ingredients can provide long lasting desired results.
Continued use of products with non-natural ingredients can damage hair and change your hairs' texture. Continued use of products with naturally derived ingredients will restore hair texture, repair damage and improve the hairs' ability to retain moisture, among other benefits.
Restoring Hair Integrity
A natural moisturization regiment is the key to incremental and sustained improvement to long term hair quality.
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