Ultra Clean.

Pure, organic and flawless ingredients.

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No unnecessary dilution. Zero synthetic ingredients. Sourced from female farmers in Ghana and Morocco.

Known for haircare, NUELE rivals competition with an ultra clean Brow Serum made intentionally to give you fuller brows that hold their style throughout your day. The Brow Serum moisturizes, protects, and conditions without any buildup. Within weeks you'll experience fuller, longer and healthier brows.

Safe and effective scalp serum that soothes, moisturizes and detoxes. Full of antioxidants and humectants, aloe immediately calms and soothes, castor moisturizes, and argan detoxes and removes any harmful toxins. Plus - let the lavender calm and help you get to sleep, and into a healthier sleep routine.

30 Day Promise

We’re confident that you'll absolutely love our Hair Serum, but we get it - trying a new product can feel risky. So take 30 days to see how NUELE works for you and if you find that your results weren't exceptional, then we'll refund 100% of your purchase. No questions asked.

NUELE [nu-el]

A Swahili expression that means “your hair is vibrant, gorgeous, & powerful”.

Ultra Clean

Greater attention to health and product effectiveness at the formulation level. It’s about the guarantee of quality, performance, sustainability, health, and safety that can always be expected at NUELE.

Sustainable Sourcing

Our products can only be as excellent as the ingredients they are made from. We have high expectations and only source ingredients from responsible suppliers that align with our standards.

Intent & Purpose

We develop hair care products that, by being reformulated using only naturally derived organic ingredients, can perform incrementally better than ultra expensive beauty products, and work for all hair types.

The Standard for Clean Hair Care

By offering products at the highest standard - no synthetics, toxins, chemicals, or unnecessary dilution. Using only the full strength of each ingredient to deliver an effective product without sacrificing on health or styling.

100% Naturally
Derived Ingredients

We only use 100% organic naturally derived ingredients that are ethically sourced.

For All Hair Types

Our products solve fundamental hair issues that everyone deals with. Dryness, moisture retention, manageability, and dullness. They also pair well with products that are specific to your hair type!

Formulated In-House

Unlike most brands that use third-party labs to create their products, our formulation specialist is our co-founder. You’ll always be able to expect quality and consistency with our products.


We strive to create clean products that perform better than ultra beauty products. We want you to be confident that our products will work as well as we say they do.

Clean Hair Care

The FDA doesn’t have a definition for clean beauty and, frankly, it’s very difficult to formulate a 100% clean hair care product. Which means that many brands will cut corners. We stand against this. That’s why we put together our definition of what clean hair care is, so you’ll always feel confident when we call our products Ultra Clean.

Plant a Tree in Your Name

We are teaming up with our moringa supplier, True Moringa, with a goal of planting 100,000 moringa trees in an effort to prevent deforestation and malnutrition in Ghana.

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Unapologetically You

Everyone’s included


My hair really does love it and I can rarely use oils on my hair. This company is awesome! They’re like the total package for everything that I’m always looking for. Plus, no synthetic anything!

Katey Denno
black hair girl

Everyday after a shampoo I use NUELE on my long curly hair before I straighten it. It works perfectly to protect my hair from heat and keep moisture in with a perfect sheen.

Vanessa Rios
mother daughter

My hairstylist noticed a difference in the health of my hair. She was impressed by the softness. My natural hair is very thick with tight curls and NUELE helped fortify it.

Mercedes Mason