THE NUELE STANDARD

NUELE Hair Serum aims to set a new standard in the clean beauty industry.

All natural ingredients

Our blend of 5 truly natural ingredients take the effort out of managing your hair throughout the day by combining deep moisturization with heat protection: designed for women to know what they’re using and feel as good as they look. But we have pretty high standards for how we do that.

We’re committed to using only the finest ingredients - sourced ethically from female farmers already tending these plants. We strive to lift economies around these farmers, while providing our end customer the best experience.

Ultra Clean Haircare Standards are in addition to our Clean Haircare Standards.

100% Natural and Organic Products
Promote and enhance the manufacture of 100% natural products that do not contain any synthetic ingredients. The quest for fully natural and fully organic (per USDA definition) may require that there be two levels of standards, where the description can be organic or 100% organic.

Absolutely No Added Fragrances
Synthetic fragrances contain several chemical compounds which can produce byproducts such as formaldehyde which is a known carcinogen.

“Many of the solvents used to enhance fragrance production elicit allergic reactions in individuals. The use of natural florals and essential oils to attain fragrance is acceptable. One thing to note is that the extracts when noted as 100% organic and natural should not have solvents like hexane as contaminants.”

No Toxic Natural Ingredients
There are nearly 1400 different natural organisms that can be used to make personal care products, based on the given intrinsic ingredient properties and the desired effect. A key resource for identifying toxic ingredients is the International Nomenclature of Cosmetic Ingredients (INCI) which has done a good job of classifying natural plants and identifying toxic natural ingredients that producers need to steer clear from.

“There should be no addition of natural ingredients that are known toxicants, nor the use of safe natural products at concentrations that would be are considered toxic.”

Formulation With Function in Mind
We cannot dictate what the maximum number of ingredients in a product should be because the flexibility required to achieve functionality in a product is driven by the ability to arrive at the desired effect.

“Certainly, the creativity of the formulation chemist must come into play, however inclusion of a bolus of micro-ingredients for ornamental purposes to thwart the efforts of product mimics is not found to be beneficial to the consumer.”

Ultra Clean Haircare Standards are in addition to our Clean Haircare Standards.

100% Natural and Organic Products
Promote and enhance the manufacture of 100% natural products that do not contain any synthetic ingredients. The quest for fully natural and fully organic (per USDA definition) may require that there be two levels of standards, where the description can be organic or 100% organic.

Absolutely No Added Fragrances
Synthetic fragrances contain several chemical compounds which can produce byproducts such as formaldehyde which is a known carcinogen.

“Many of the solvents used to enhance fragrance production elicit allergic reactions in individuals. The use of natural florals and essential oils to attain fragrance is acceptable. One thing to note is that the extracts when noted as 100% organic and natural should not have solvents like hexane as contaminants.”

No Toxic Natural Ingredients
There are nearly 1400 different natural organisms that can be used to make personal care products, based on the given intrinsic ingredient properties and the desired effect. A key resource for identifying toxic ingredients is the International Nomenclature of Cosmetic Ingredients (INCI) which has done a good job of classifying natural plants and identifying toxic natural ingredients that producers need to steer clear from.

“There should be no addition of natural ingredients that are known toxicants, nor the use of safe natural products at concentrations that would be are considered toxic.”

Formulation With Function in Mind
We cannot dictate what the maximum number of ingredients in a product should be because the flexibility required to achieve functionality in a product is driven by the ability to arrive at the desired effect.

“Certainly, the creativity of the formulation chemist must come into play, however inclusion of a bolus of micro-ingredients for ornamental purposes to thwart the efforts of product mimics is not found to be beneficial to the consumer.”

Ultra Clean Haircare Standards are in addition to our Clean Haircare Standards.

100% Natural and Organic Products
Promote and enhance the manufacture of 100% natural products that do not contain any synthetic ingredients. The quest for fully natural and fully organic (per USDA definition) may require that there be two levels of standards, where the description can be organic or 100% organic.

Absolutely No Added Fragrances
Synthetic fragrances contain several chemical compounds which can produce byproducts such as formaldehyde which is a known carcinogen.

“Many of the solvents used to enhance fragrance production elicit allergic reactions in individuals. The use of natural florals and essential oils to attain fragrance is acceptable. One thing to note is that the extracts when noted as 100% organic and natural should not have solvents like hexane as contaminants.”

No Toxic Natural Ingredients
There are nearly 1400 different natural organisms that can be used to make personal care products, based on the given intrinsic ingredient properties and the desired effect. A key resource for identifying toxic ingredients is the International Nomenclature of Cosmetic Ingredients (INCI) which has done a good job of classifying natural plants and identifying toxic natural ingredients that producers need to steer clear from.

“There should be no addition of natural ingredients that are known toxicants, nor the use of safe natural products at concentrations that would be are considered toxic.”

Formulation With Function in Mind
We cannot dictate what the maximum number of ingredients in a product should be because the flexibility required to achieve functionality in a product is driven by the ability to arrive at the desired effect.

“Certainly, the creativity of the formulation chemist must come into play, however inclusion of a bolus of micro-ingredients for ornamental purposes to thwart the efforts of product mimics is not found to be beneficial to the consumer.”

Ultra Clean Haircare Standards are in addition to our Clean Haircare Standards.

100% Natural and Organic Products
Promote and enhance the manufacture of 100% natural products that do not contain any synthetic ingredients. The quest for fully natural and fully organic (per USDA definition) may require that there be two levels of standards, where the description can be organic or 100% organic.

Absolutely No Added Fragrances
Synthetic fragrances contain several chemical compounds which can produce byproducts such as formaldehyde which is a known carcinogen.

“Many of the solvents used to enhance fragrance production elicit allergic reactions in individuals. The use of natural florals and essential oils to attain fragrance is acceptable. One thing to note is that the extracts when noted as 100% organic and natural should not have solvents like hexane as contaminants.”

No Toxic Natural Ingredients
There are nearly 1400 different natural organisms that can be used to make personal care products, based on the given intrinsic ingredient properties and the desired effect. A key resource for identifying toxic ingredients is the International Nomenclature of Cosmetic Ingredients (INCI) which has done a good job of classifying natural plants and identifying toxic natural ingredients that producers need to steer clear from.

“There should be no addition of natural ingredients that are known toxicants, nor the use of safe natural products at concentrations that would be are considered toxic.”

Formulation With Function in Mind
We cannot dictate what the maximum number of ingredients in a product should be because the flexibility required to achieve functionality in a product is driven by the ability to arrive at the desired effect.

“Certainly, the creativity of the formulation chemist must come into play, however inclusion of a bolus of micro-ingredients for ornamental purposes to thwart the efforts of product mimics is not found to be beneficial to the consumer.”

Ultra Clean Haircare Standards are in addition to our Clean Haircare Standards.

100% Natural and Organic Products
Promote and enhance the manufacture of 100% natural products that do not contain any synthetic ingredients. The quest for fully natural and fully organic (per USDA definition) may require that there be two levels of standards, where the description can be organic or 100% organic.

Absolutely No Added Fragrances
Synthetic fragrances contain several chemical compounds which can produce byproducts such as formaldehyde which is a known carcinogen.

“Many of the solvents used to enhance fragrance production elicit allergic reactions in individuals. The use of natural florals and essential oils to attain fragrance is acceptable. One thing to note is that the extracts when noted as 100% organic and natural should not have solvents like hexane as contaminants.”

No Toxic Natural Ingredients
There are nearly 1400 different natural organisms that can be used to make personal care products, based on the given intrinsic ingredient properties and the desired effect. A key resource for identifying toxic ingredients is the International Nomenclature of Cosmetic Ingredients (INCI) which has done a good job of classifying natural plants and identifying toxic natural ingredients that producers need to steer clear from.

“There should be no addition of natural ingredients that are known toxicants, nor the use of safe natural products at concentrations that would be are considered toxic.”

Formulation With Function in Mind
We cannot dictate what the maximum number of ingredients in a product should be because the flexibility required to achieve functionality in a product is driven by the ability to arrive at the desired effect.

“Certainly, the creativity of the formulation chemist must come into play, however inclusion of a bolus of micro-ingredients for ornamental purposes to thwart the efforts of product mimics is not found to be beneficial to the consumer.”