Made Safe Certification

MADE SAFE Certification

NUELE is proud to announce that its Hair Serum is certified MADE SAFE® because we believe in aligning our brand with partners that share our core values like providing safe consumer products that go beyond generic claims of “natural” and are comprised of ingredients that don’t harm the health of our customers. We’re proud to display our MADE SAFE seal. It is extremely hard to receive this certification – and most products on the market today wouldn’t pass this certification.


  • The MADE SAFE seal is the highest standard for human health safety in the marketplace.

  • All MADE SAFE certified products are made from ingredients that are not known or suspected to harm human health, animals, aquatic life, or ecosystems. While this may sound logical, it is actually revolutionary.

  • With thousands of chemicals in the marketplace, it’s impossible to determine which products are safe for use with your family, and that’s why there’s MADE SAFE, the only certification ensuring products won’t harm you or the ecosystem.

  • MADE SAFE goes beyond claims like “clean,” “green,” “natural,” and “eco” that aren’t defined and can mean many different things. The MADE SAFE standard is defined by science.

  • MADE SAFE goes beyond single-chemical claims like “paraben-free” or “BPA-free,” investigating every single ingredient and sub-ingredient in a product.

  • MADE SAFE looks at all ingredients of potential concern and avoids regrettable substitutions.

  • People should be confident that products they use don’t contain chemicals that could harm their health, such as ingredients linked to cancer, fertility problems, developmental harm, and other serious diseases and disorders.

The MADE SAFE seal means that the certified product has been Made with Safe Ingredients, that is to say: ingredients that are not known or suspected to harm human health, animals, aquatic life or any part of the ecosystem. It’s the most rigorous and protective nontoxic certification that applies to a wide array of everyday household items. For the first time, shoppers can easily identify products that are safe to use on their body, with their families and in their homes. Every MADE SAFE certified product is examined by researchers and/or scientists to ensure they’re made without known behavioral toxins, carcinogens, developmental toxins, endocrine disruptors, synthetic flame retardants, heavy metals, neurotoxins, high risk pesticides, reproductive toxins, toxic solvents, or harmful VOCs. MADE SAFE additionally screens ingredients for bioaccumulation, environmental persistence, general ecosystem harm, as well as for toxicity to aquatic and terrestrial life. When there is doubt they exercise the precautionary principle, erring on the side of caution. The MADE SAFE approach flips the current regulatory model of ‘innocent until proven guilty’ on its head. This 360-degree ecosystem assessment makes MADE SAFE the most rigorous standard in existence.

 Learn more about MADE SAFE