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NUELE HAIR SERUM HAS WON Cosmopolitan 2023 Best Clean Haircare Award

Debunking Hair Myths: Oils that Work for Every Hair Type

Debunking Hair Myths: Oils that Work for Every Hair Type

Debunking Hair Myths

Hair myths are everywhere, passed down through generations, shared among friends, and perpetuated by misinformation on the internet. These myths can lead to frustration, damaged hair, and a lack of confidence in your hair care routine. It's time to separate fact from fiction and debunk one of the most persistent hair myths: "Oils won't work for my hair type."

This myth has prevented countless individuals from experiencing the incredible benefits of incorporating oils into their hair care regimen. Oils can nourish, protect, and enhance the overall health and appearance of your hair, regardless of your hair type. By understanding the truth behind this myth, you'll be empowered to make informed decisions and unlock the full potential of your tresses.

The Myth: Oils Won't Work for My Hair Type

One of the most prevalent myths in the world of haircare is the belief that oils won't work for certain hair types. This misconception often stems from a lack of understanding about hair porosity and the proper way to incorporate oils into one's haircare routine. Many individuals, particularly those with low or medium porosity hair, have been led to believe that oils will inevitably weigh down their hair, leaving them looking greasy and lifeless.

However, this myth fails to acknowledge the diverse range of hair types and the unique needs of each person. The truth is, when used correctly, oils can be a valuable addition to any haircare regimen, regardless of hair porosity or texture. The key lies in understanding the properties of your hair and selecting the appropriate oils and application methods to maximize their benefits.

The Truth: Understanding Hair Porosity

Hair porosity refers to the ability of the hair strands to absorb and retain moisture. It is determined by the structure and tightness of the cuticles, the outermost layer of the hair. The cuticles can be smooth and tightly bound, allowing minimal absorption, or they can be raised and more open, enabling greater absorption.

Low porosity hair has tightly bound cuticles, making it resistant to moisture absorption. This means that oils and other hair care products have difficulty penetrating the hair shaft, often sitting on the surface instead. As a result, low porosity hair can appear dry, brittle, and prone to breakage if not properly cared for.

Medium porosity hair strikes a balance, with cuticles that are neither too tightly bound nor too open. This hair type can absorb and retain moisture reasonably well, but it may still require some effort to ensure proper hydration and nourishment.

High porosity hair, on the other hand, has raised and open cuticles, allowing for rapid absorption of moisture and oils. While this may seem ideal, it can also lead to excessive dryness and frizz, as the moisture and oils are quickly lost through the open cuticles.

Understanding your hair's porosity is crucial when selecting and applying oils and other hair care products. Low and medium porosity hair types may require more patience and gentle application techniques to allow the oils to penetrate and nourish the strands effectively.


Using Hair Oils

When applying oils to low and medium porosity hair, focus on the mid-lengths and ends, where the hair is oldest and most prone to dryness and damage. Avoid saturating the roots, this can lead to a greasy, weighed-down appearance. Instead, gently massage the oil into the hair, using your fingers or a wide-tooth comb to distribute it evenly.

Another tip is to apply oils to damp or slightly wet hair, as the moisture helps the hair cuticle open up and better absorb the oil. 

For those with high porosity hair, oils can be an absolute game-changer. One of the primary benefits of oils for high porosity hair is their ability to seal in moisture. By coating the hair strands, oils create a protective barrier that prevents water loss, leaving your hair feeling hydrated and supple. 

Additionally, oils can help to smooth down the raised cuticles of high porosity hair, reducing frizz and enhancing shine. NUELE’s products include natural and lightweight oils, such as argan, jojoba, and castor oil, contain fatty acids and rich antioxidants that nourish and strengthen the hair from the inside out, promoting overall hair health.

Proper Application Techniques

Applying oils correctly is crucial for achieving the desired results without weighing down your hair or leaving it greasy. Here's a step-by-step guide to help you master the art of oil application:

Start with Clean, Damp Hair: Oil adheres better to damp hair, so it's best to apply it after shampooing and gently towel-drying. This also helps the oil penetrate more effectively.

Use the Right Amount: A little goes a long way when it comes to NUELE. Start with a small amount, about a quarter-size for shoulder-length hair, and adjust as needed. Too much oil can make your hair look greasy and weighed down. view our hair guide for the recommended amount for your hair

Focus on the Ends: Your hair's ends are the oldest and most prone to dryness and damage. Apply the oil primarily to the mid-lengths and ends, avoiding the roots to prevent an oily scalp.

Massage It In: Use your fingertips to gently massage the oil into your hair, working from the ends up towards the scalp. This helps distribute the oil evenly and encourages absorption.

Naturally Derived Oils: The Better Choice

When it comes to nourishing and caring for your hair, the ingredients you choose matter greatly. Synthetic or heavily processed oils can contain harmful chemicals and additives that can actually damage your hair over time. On the other hand, naturally derived oils offer a safe and effective solution for all hair types.

With NUELE, our naturally derived oils are extracted from plants, using gentle methods that preserve their beneficial properties. These oils are rich in essential fatty acids, vitamins, and antioxidants that deeply nourish and protect your hair from the inside out.

One of the key benefits of naturally derived oils is their ability to penetrate the hair shaft, delivering vital nutrients to the cortex and cuticle layers. This helps to strengthen and repair damaged hair, promoting overall health and shine. Additionally, these oils create a protective barrier around the hair, shielding it from environmental stressors and reducing frizz and breakage.

Unlike synthetic oils, naturally derived ingredients are biodegradable and environmentally friendly, making them a more sustainable choice for both you and the planet. They are also less likely to cause allergic reactions or irritation, as they are free from harsh chemicals and preservatives. NUELE’s naturally derived oils include high-quality, ingredients that are free from additives and fillers. 

Remember, healthy hair practices are not a one-size-fits-all solution. It's an ongoing process of learning, adapting, and embracing what works best for you. By remaining open-minded, patient, and dedicated, you can unlock the true potential of your hair and enjoy a lifetime of beautiful, healthy tresses.

Product Recommendations

Discover NUELE's clinically proven natural bond-repairing haircare. Formulated by NUELE. Not by 3rd party labs.

View the Hair Guide


 Hair Serum

Daily usage recommendation:

Wavy hair: 1-2 drops

Curly hair: 2-8 drops

Coily hair: 3-10 drops

*Add more if your hair is long or very dry

Nighttime Scalp Serum

Daily usage recommendation:

Apply a drop to each target area and gently massage into the scalp. Wait 5-10 minutes for the serum to soak in

*optional: apply serum after each wash

Shea Moisturizer

Daily usage recommendation:

Apply to scalp and hair. Comb through starting at ends and working up to roots

*for curly and tight-textured hair types

Radiant Finishing Spray

Daily usage recommendation:

On styled hair, spray once onto each side of hair. Gently glide hands down hair to complete your look.

*remember, less is more


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How Protein Affects Your Hair: Tips for 3a-4c Types

Understanding Protein and Hair Structure

Hair is primarily composed of a protein called keratin, which forms the structural backbone of each hair strand. Keratin, made up of long chains of amino acids, provides hair with strength, elasticity, and resilience.

The Hair Strand's Structure:

Cuticle: The outer layer, made of overlapping keratin scales, protects the inner structure.

Cortex: The middle layer, rich in keratin and pigment.

Medulla: The innermost core, found in thicker hair strands.


The protein structure affects hair porosity, or its ability to absorb and retain moisture. Low porosity hair has tightly bound cuticles, making moisture penetration difficult, while high porosity hair has raised or damaged cuticles, allowing excessive moisture absorption and loss.

Importance of Protein for Hair Health

Protein is crucial for hair strength, elasticity, and overall health. Without adequate protein, hair becomes weak, brittle, and prone to breakage.

Strengthens Hair Strands: Keratin forms long chains that create strong, durable hair strands, preventing excessive shedding and breakage.

Improves Elasticity: Protein enhances hair elasticity, reducing the likelihood of snapping or damage during styling or brushing.

Promotes Hair Growth: Protein is essential for the growth and regeneration of hair follicles, ensuring healthy hair growth.

Enhances Hair Texture: Adequate protein improves hair texture and manageability, smoothing the cuticle layer and reducing frizz.

Signs of Protein Deficiency and Overload

Protein Deficiency:

  • Excessive breakage and brittleness.

  • Lack of elasticity; hair snaps easily when stretched.

Protein Overload:

  • Dry, stiff, and brittle hair.

  • Lack of moisture retention; hair feels straw-like and tangled.

  • "Protein buildup," causing hair to feel stiff, sticky, and resistant to styling products.

Finding the Right Protein Balance for 3a-4c Hair

Achieving the optimal protein-moisture balance is crucial for 3a-4c hair types, which are naturally drier and more prone to protein deficiency or overload.

Moderation: Use light protein treatments or deep conditioners with gentle proteins like hydrolyzed wheat or silk proteins.

Moisturizing Products: Incorporate products with humectants (glycerin, honey, aloe vera) and emollients (shea butter, coconut oil) to prevent dryness and stiffness.

Routine Adjustments: Pay attention to your hair’s response to different products and treatments, adjusting as needed.

Incorporating Protein into Your Hair Routine

Protein Treatments: Use monthly or bi-monthly deep conditioning protein treatments.

Protein Leave-In Products: Use leave-in conditioners, serums, or creams with hydrolyzed proteins for daily strengthening.

Protein-Enriched Shampoos and Conditioners: Alternate between protein and moisture-rich formulas.

Rotating Protein and Moisture: Balance the use of protein-based and moisture-rich products.

Monitoring Your Hair's Response: Adjust your routine based on your hair's reaction to protein treatments.

Recommended Products:

 Protein Treatment: Hydrating Hair Mask
Leave-In Product: Hydrating Detangler
Protein-Enriched Shampoo and Conditioner: Renew Shampoo & Restore Conditioner
Moisture-Rich Product: Shea Moisturizer

Protein and Hairstyles

Different hairstyles can impact the protein balance in your hair. Protective styles like braids and twists can stress hair strands, leading to protein loss. Heat styling tools can also break down the protein structure. To mitigate damage, use protein treatments before and after protective styles and heat protectant products with protein-rich ingredients.

Consulting with Professionals

For personalized advice, consult hair stylists or trichologists. They can assess your hair’s protein levels and recommend tailored solutions. Professionals can guide you on the appropriate frequency and methods for protein treatments to avoid overload or deficiency.

By maintaining the right protein-moisture balance, you can achieve healthy, strong, and beautifully defined 3a-4c curls.

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How Protein Affects Your Hair: Tips for 3a-4c Types
Protect Your Curls from Summer Fun: Essential Tips for Saltwater and Chlorine Care

Protect Your Curls from Summer Fun: Essential Tips for Saltwater and Chlorine Care

Summer is here, and with it comes the joy of beach days and poolside lounging. But for those with coily, kinky, or curly hair, the effects of saltwater and chlorine can be especially harsh. At NUELE, we’re committed to helping you maintain the health and beauty of your curls all summer long. Let’s dive into why saltwater and chlorine can be harmful and how you can protect your hair before and after a swim


Why Saltwater and Chlorine are Harmful


Saltwater can be incredibly drying for curly hair. The high salt content draws moisture out of your hair, leaving it dehydrated, frizzy, and prone to breakage. Additionally, the salt crystals can create a rough texture on the hair surface, making it more difficult to manage and style.


Chlorine, commonly found in swimming pools, is a harsh chemical used to keep the water clean. Unfortunately, it also strips your hair of its natural oils. For curly hair, which is naturally drier due to its structure, this can lead to significant moisture loss, making your hair brittle, weak, and more susceptible to breakage and split ends.

Pre-Swim Protection


Pre-Treat with Oils

Before diving into the pool or ocean, apply a light layer of the Hair Serum or Hydrating Detangler to your hair. With ingredients such as Jojoba Oil and Aloe, each product helps create a protective barrier that helps to minimize the absorption of chlorine and saltwater. They also add an extra layer of moisture, which is essential for keeping your curls hydrated. 

100% of users experienced less breakage, more moisturized, and stronger hair when using the Hair Serum three times in 2 weeks*


Opt-in for Protective Styles

Wearing styles such as crochet, braids, or twists can provide an extra layer of protection and minimal tangling. This way of protecting your hair is a simple yet effective way to reduce exposure to water and prevent tangling. Protective Styles keep your hair compact and less likely to soak up as much chlorine or saltwater. Plus, they’re a stylish way to manage your curls while enjoying summer activities.


Post-Swim Care

Use a Clarifying Shampoo

Cleanse your curls and scalp with our gentle, sulfate-free Renew Shampoo. This product formulation helps to remove any chlorine or salt buildup without stripping your hair of its natural oils. Remember: As soon as you’re out of the pool or ocean, rinse your hair with fresh water to remove as much chlorine or salt as possible before washing. This quick action helps to minimize the drying effects of chlorine and saltwater.

Compared to other shampoos, a majority of participants reported no buildup and a 'clean' hair feeling the morning after washing.*



Deep Condition and Moisturize

After cleansing, follow up with the Hydrating Detangler to rehydrate and detangle your curls. Seal in moisture with the Shea Moisturizer to bring back definition and increase manageable curls. 

A high majority of users experience an easier comb-through and less breakage after 3 uses*

Deep Condition Weekly

To counteract the drying effects of chlorine and saltwater, use a deep conditioning treatment once a week. The Hydrating Hair Mask is an excellent choice to replenish lost hydration, restore elasticity, and strengthen your curls.

91% of users said hair is much more manageable after using the Hydrating Hair Mask twice in 2 weeks.*

By following these tips, you can enjoy all the fun of summer while keeping your coily, kinky, and curly hair healthy, hydrated, and beautiful. With NUELE’s natural hair care solutions, your curls will stay strong and gorgeous no matter how many times you dive into the pool or splash in the ocean.


*Results based on a user study commenced December 2023 to verify claims made on various products manufactured by Nuelehair LLC in response to market need. Participants with straight, wavy, curly, and tight textured hair types participated in the study. The study consisted of both a participant study that included user feedback and a lab study where participants submitted their hair strands for lab analysis.

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Keep Your Straight and Wavy Hair Stunning: Summer Tips for Saltwater and Chlorine Protection

Summer is a time for sun, sea, and swimming pools, but it can be a challenging season for straight, fine, and wavy hair. Saltwater and chlorine can wreak havoc on your hair, leaving it dry, brittle, and prone to damage. At NUELE, we’re here to help you protect your hair and keep it looking sleek and shiny all summer long. Here’s how you can safeguard your hair before and after a swim, and why it’s so important.

Why Saltwater and Chlorine are Harmful



Saltwater is notorious for its drying effects on hair. The salt pulls moisture from your hair strands, leading to dehydration. For straight and fine hair, this means losing its natural shine and smooth texture. The result? Frizz, tangles, and an overall lackluster appearance.


Chlorine, a common disinfectant in swimming pools, is harsh on hair. It strips away the natural oils that protect and moisturize your hair. Without these oils, your hair becomes dry, brittle, and more susceptible to breakage. Chlorine can also cause your hair color to fade faster and, in some cases, leave a greenish tint.


Pre-Swim Protection

Pre-Treat Your Hair

Before you take a dip, spritz your hair with the Hydrating Detangler and comb through your hair to ensure there are no tangles that could lead to breakage or snapping of the hair follicles. Or you can opt in for the Hair Serum --this adds a protective layer to your hair, minimizing the absorption of chlorine and saltwater. 


100% of people who used the Hydrating Detangler saw their hair maintained hydration after two uses.*

100% of people who use the Hair Serum experience deep moisturization and stronger hair.*


Top Knot or Bun

After pre-treating your hair, putting your hair up in a top knot or bun can significantly reduce the risk of tangling or snapping. With the added protection of NUELE products, your hair will stay intact while you enjoy your fun in the sun. 

Post-Swim Care

Wash with a sulfate-free and clarifying Shampoo

After thoroughly rinsing your hair, cleanse with NUELE's Renew Shampoo. The gentle and sulfate-free shampoo is designed to remove buildup, reduce frizz, and protect color-treated hair. Perfect for removing the impurities sitting on our hair caused by chlorine chemicals or saltwater bacteria. 

100% of users with straight & wavy hair experienced less frizz.*


Deep Condition Weekly

Once a week, treat your hair to a deep conditioning session with NUELE’s Hydrating Hair Mask. Designed to detoxify your hair and scalp with its natural cleansing properties, this mask will restore lost moisture and add shine. The Founder-Formulated mask strengthens your hair to prevent breakage and split ends.

100% of users experienced less breakage and softer, smoother hair after 2 weeks.*

Extra Tips for Maintaining Healthy Hair

Use a Wide-Tooth Comb: Gently detangle your hair while it’s wet with a wide-tooth comb after cleansing. This prevents breakage and minimizes hair stress.

Limit Heat Styling: Reduce the use of heat styling tools in the summer months. Let your hair air-dry whenever possible to prevent additional damage.

By following these tips, you can enjoy the summer sun, sea, and pool without sacrificing the health and beauty of your straight, fine, or wavy hair. NUELE’s natural hair care solutions will help you maintain shiny, strong, and gorgeous hair all season long.

Embrace the summer with confidence and let your hair shine!




*Results based on a user study commenced December 2023 to verify claims made on various products manufactured by Nuelehair LLC in response to market need. Participants with straight, wavy, curly, and tight textured hair types participated in the study. The study consisted of both a participant study that included user feedback and a lab study where participants submitted their hair strands for lab analysis.

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Keep Your Straight and Wavy Hair Stunning: Summer Tips for Saltwater and Chlorine Protection
What's New At NUELE

What's New At NUELE

Welcome to Our Newly Upgraded Website!


We are thrilled to unveil the refreshed look of our website, designed with you in mind. We aim to provide not only an improved shopping experience but also a comprehensive resource for all your hair care needs. Here’s a sneak peek into what’s new:

Product Use Examples and Tutorials

Our new website features a dedicated section on each product page with examples and tutorials from both influencers and real customers. Whether you’re looking for styling tips or step-by-step guides on using our products, you’ll find plenty of inspiration and practical advice.

Clinical Trial Data

We’ve integrated detailed clinical trial data for our products, offering transparency and confidence in the efficacy of what we offer. Discover how our products have been tested and the impressive results they deliver.

Updated Benefits and Product Usage Information

Each product page now includes updated information on benefits and usage. Learn about the specific advantages of our products and how to incorporate them into your hair care routine for the best results.

Comprehensive Hair Guide

Our hair guide helps you understand your hair type and how to care for it. From the basics of the three hair bonds to restoring hair integrity, our guide provides essential knowledge for maintaining healthy, beautiful hair.

Easy Navigation and Improved Layout

While the layout remains familiar, the upgrades make it easier to find your perfect products. The streamlined design ensures a smooth shopping experience, allowing you to quickly locate the items you need and access educational resources effortlessly.

Explore the New Features

We invite you to explore our revamped website and discover all the new features we’ve added. Your journey to perfect hair care starts here!


NUELE Clinical Trials

In December 2023, NUELE Hair initiated a user study to validate the claims of several of its hair care products, led by our Chief Scientists and Co-Founder Christine Martey-Ochola. The trial included 189 participants with various hair types—straight, wavy, curly, and tightly textured. The study involved user feedback and lab analysis of hair strands.

Independent Review Board (IRB)

The study was analyzed by Dr. Kenneth Kijana's lab, with an IRB team comprising Dr. Judy Omolo (Geneticist), Dr. Karen Kamau (Microbiologist), Dr. Luke Smith (Public Health), and Michael Opondo (Biologist).


Here are highlights that demonstrate the effectiveness of NUELE's products across various hair types, highlighting improvements in manageability, moisture, and overall hair health.




NUELE Rewards Program

Are you signed up for rewards? We are excited to announce our new rewards program! This program is designed to thank our loyal customers by offering points that can be redeemed for rewards and discounts on your favorite NUELE products. Here’s how you can join and start earning rewards:

How to Sign Up

  1. Create an Account: Visit our website and sign up for a free account.
  2. Join the Rewards Program: Navigate to the rewards program section and enroll with a few simple clicks.
  3. Start Earning Points: Earn points through various activities such as making purchases, referring friends, and engaging with our brand on social media.

Redeeming Points

  1. Check Your Points Balance: Log in to your account to view your current points balance.
  2. Browse Rewards: Go to the rewards section to see the available rewards and discounts you can redeem.
  3. Redeem Points: Select the reward you want, and the corresponding points will be deducted from your balance.

Points Breakdown

Below is an example of how you can earn and redeem points within our program:

Activity Points Earned
Sign Up 300 points
Refer a friend 1500 points
Make a purchase 10 points per $1 spent
Like on Facebook 200 points
Follow us on TikTok 200 points
Follow us on Instagram 200 points
Celebrate a Birthday 1000 points

Example of Rewards

Reward Points Needed
10% off 1000 points
15% off 1500 points
20% off 2000 points
30% off 2500 points
40% off 3000 points

Start Earning Today!

Sign up today and start earning points towards amazing rewards and discounts. We appreciate your loyalty and look forward to rewarding you with the best in hair care products from NUELE.

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NUELE’s Top Products for Men’s Hair, Scalp, and Beard

At NUELE, we believe that exceptional hair care isn’t just for women. Men deserve the best too, and our specially formulated products cater to the unique needs of men’s hair, scalp, and beards. Today, we’re highlighting some of our top products for men: the Hair Serum, Shea Moisturizer, and Nighttime Scalp Serum. Here’s how these products can transform your grooming routine.

Hair Serum: The Ultimate Multi-Tasker


Key Ingredients and Benefits:

Argan Oil: Rich in antioxidants, it hydrates and softens hair without leaving a greasy residue.

Moringa Oil: Strengthens hair follicles, promoting healthier and thicker hair growth.

Rosemary Oil: Stimulates scalp circulation, encouraging hair growth and reducing hair loss.

How It Helps:

The Hair Serum is designed to keep your hair soft and manageable, free from the greasy or oily feel typical of many other products. Its lightweight formula makes it perfect for daily use, providing your hair and beard with essential nutrients for a healthy, polished look.

Usage Tips:

For Hair: Apply a small amount to damp or dry hair, focusing on the ends to prevent split ends and breakage. Style as usual.

For Beard: Use a few drops on your beard to keep it soft, manageable, and free from itchiness.


    Shea Moisturizer: Transform Your Hair’s Texture


    Key Ingredients and Benefits:

    Organic Shea: Deeply moisturizes and conditions hair, making it softer and more manageable.

    Jojoba Oil: Provides long-lasting hydration and helps prevent protein loss in hair.

    Clary Sage: Soothes the scalp and promotes healthy hair growth.


    How It Helps:

    NUELE’s Shea Moisturizer is a game-changer for men with thick, coarse hair. It provides intense hydration, making hair softer, more manageable, and less prone to split ends. Its nourishing ingredients ensure your hair stays healthy and looks its best.


    Usage Tips:

    For Hair: Apply to damp or dry hair, working through from roots to ends. Use as needed to keep hair moisturized and manageable.

    For Beard: Massage a small amount into your beard to keep it hydrated, soft, and conditioned.


      Nighttime Scalp Serum: Revitalize Your Scalp


      Key Ingredients and Benefits:

      Lavender: Calms and soothes the scalp, promoting restful sleep and reducing stress-related hair loss.

      Aloe: Stimulates blood flow to the scalp, encouraging hair growth.

      Argan Oil: Balances scalp oils, preventing dryness and flakiness.

        How It Helps:

        The Nighttime Scalp Serum is perfect for men looking to revitalize their scalp and promote healthier hair growth. Its calming ingredients ensure your scalp feels nourished and relaxed, which is especially beneficial after a long day.

        Usage Tips:

        For Hair: Apply a few drops to the scalp before bed, massaging gently. (optional: wash out in the morning.)

        For Beard: Use on the skin beneath your beard to soothe and hydrate the area, reducing itchiness and flakiness.

          NUELE’s Hair Serum, Shea Moisturizer, and Nighttime Scalp Serum are essential additions to any man’s grooming routine. With high-quality ingredients and proven benefits, these products will keep your hair, scalp, and beard looking and feeling their best. Experience the difference today and elevate your grooming game with NUELE.

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          NUELE’s Top Products for Men’s Hair, Scalp, and Beard

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