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Effortlessly Manageable Hair Say goodbye to flyaway and tangles, and HELLO! to an all clean answer for luscious curls, bouncy waves, and featherlight straight hair.

Try Nuele

Ultra Clean.

Pure, organic and flawless ingredients.

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No unnecessary dilution. Zero synthetic ingredients. Sourced from female farmers in Ghana and Morocco.

Our Story

Nuele Bottle

Founded by two women scientists wanting greatly to have healthy, glowing, well-nourished, manageable hair. 

Our product development process is driven by intention and purpose. It took over 4 years of perfecting and trialing on various hair types to make an effective hair serum that works for everyone.

Winner of the 2020 Refinery29 Beauty Innovator Awards

Silver Award for Delicious Living Magazine 2021 Beauty and Body Awards for Consumer Choice

Silver Award for Delicious Living Magazine 2021 Beauty and Body Awards for Retailer Choice

Harper's BAZAAR 2021 Hair Award

NUELE [nu-el]

A Swahili expression that means "your hair is vibrant, gorgeous, & powerful".
Natural Health Style
Made Safe
Cover
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Featured product

Hair Serum

The Serum For Hair Manageability.

An ultra clean deep moisturizer and heat protectant that’s perfect for all hair types. Try the only all-in-one, super lightweight, residue-free blend of 5 concentrated oils that detangle, restore, enrich, and protect hair throughout your day.

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Hair Guide

Select your hair type

Plant a Tree in Your Name

We are teaming up with our moringa supplier, True Moringa, with a goal of planting 100,000 moringa trees in an effort to prevent deforestation and malnutrition in Ghana.

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True-Moringa

Unapologetically You

Everyone’s included

girl

My hair really does love it and I can rarely use oils on my hair. This company is awesome! They’re like the total package for everything that I’m always looking for. Plus, no synthetic anything!

Katey Denno
black hair girl

Everyday after a shampoo I use NUELE on my long curly hair before I straighten it. It works perfectly to protect my hair from heat and keep moisture in with a perfect sheen.

Vanessa Rios
mother daughter

My hairstylist noticed a difference in the health of my hair. She was impressed by the softness. My natural hair is very thick with tight curls and NUELE helped fortify it.

Mercedes Mason